Although Larry Mills has worn many hats in the music industry, his career has always focused on the success of independent artists. At age 22 he founded Atlanta based Steam Records which issued early releases by Lisa Loeb and Rusted Root. He then expanded his reach by founding Autonomous Records, helping bands like Sister Hazel and Creed penetrate markets throughout the southeastern United States. Next, he entered into music licensing as VP of Marketing and Partnerships for the trailblazing music licensing company Pump Audio and later becoming the first-ever VP of Strategic Marketing for Sony/ATV Music Publishing. Mills’ current company Music Media Advisors works with We Are the Hits to monetize user-generated content on YouTube. Listen to this exclusive interview as Larry discusses his experiences in the industry trenches and shares the valuable insights he has gleaned from running two indie labels, empowering indie artists to license their music, and helping YouTube teen stars earn an income from singing cover songs in their living room. Only on Between The Liner Notes.
While a technology journalist at USA Today, Kevin Maney began to recognize a pattern that all successful products and brands follow: they are all either extremely high quality (high fidelity) or super convenient. He took his theories to the successful CEOs who inspired them and soon revealed these concepts in his USA Today column. The article generated more emails from his readers than he had ever received and he quickly decided to detail his new concepts in a book, Trade-Off: Why Some Things Catch On, and Others Don’t.
Listen to this Between the Liner Notes exclusive interview as Kevin explains the Fidelity-Convenience trade-off and how it not only applies to the music industry but, could have saved it from the post-Napster implosion.